Blo & Go, Changing the Way We Blow-Dry Our Hair – An Interview with Laurie Coleman

Blo & Go, Changing the Way We Blow-Dry Our Hair – An Interview with Laurie Coleman

This morning I had just washed my hair and was staring at a white box which contained an invention publicist/co-inventor Anthony Turk sent me to try out. I decided to try it after hearing about how women’s lives have been made a little easier, at least when it comes to blow-drying their hair. Because of the heat during summer in Los Angeles, blow-drying my hair was the last thing I have wanted to do. So I have been wearing it—how should I say this—au naturel. I opened the box and stared for a minute at the contraption. It looked complicated. But I pulled the device out, followed the directions, and when I was done . . . . I emerged with salon blow-dried hair! It was so easy, and it has changed my blow-drying experience. This product is called BLO & GO and it is about to revolutionize the way I blow-dry my hair; because after using it, I simply cannot live without it.

BLO & GO has already been featured on “Good Morning America,” “The Early Show,” and the “Today Show.” Countless celebrities are already in possession of this fabulous invention, and BLO & GO is now available for purchase on HSN.

I recently interviewed Laurie Coleman, the inventor of BLO & GO.

Laurie, who all is involved in the creation of this product?

It’s funny because it’s definitely one of those ideas where you have necessity as the mother of invention. That’s really how the whole thing started. I would be getting ready to go out or go on an audition and you come out of the shower and you get your hair blown out. I would take a coat hanger and I would hook it over my door and I would put my hair dryer in it. I’d just sort of rig it up. And that way I’d have two hands because I was struggling with the brush and the hair dryer. I’d watched other women struggle with it, too. So if I could just get something that would hold my hair dryer above my head, I could replicate that fan blow-out.

My friend Anthony Turk walked in and asked, “What are you doing?”

I explained how difficult it was to hold the blow dryer and then add my round or flat brush and get my hair blown out. So he suggested we come up with something. We did a patent search and it came back that there wasn’t one for what we were trying to do. We weren’t exactly sure what it would look like. But that’s how it really started. We worked with an engineer and we came up with this. The thing that makes it so great is the suction cup allows you to put it on your mirror or window and that it’s up above your head. So when you’re sitting in the salon and they’re doing your hair, they’re up above you. And that’s really how the whole thing started, and now we sort of have a team together. We really persevered . . . and now we’ll be going on HSN.

A lot of celebrities use this product, I understand.

Yes, it really has been super positive. I think it’s because women get it immediately. When we started we were dealing with a lot of men, and they were kind of like, “Well . . . whatever. I don’t get it.” And then the second women would see it, it was just like major thumbs up.

Let’s talk about the actual invention itself. What was the process to actually come up with something that’s workable?

We worked with a couple of different people. The first time it came out, it was really complicated. The idea is that we really wanted it to be portable. So we had a couple of things we wanted. We wanted people to be able to use it up above or on a counter. I wanted it so it wouldn’t have to sit on your counter the whole time. You could just take it off and put it away, or you could leave it up. I think the trick was finally we found a very creative guy in Los Angeles who does a lot of different inventions. He just nailed it for us. He came back and showed it to us with the suction. After we got what we wanted it to look like, it had to be strong and flexible. When he put it together, had a couple of prototypes, there were a few [issues]. Sometimes the arm wasn’t quite right. It needed to be able to hold the professional weight of a hair dryer as well as just a little one you buy at a drugstore. After we finally got it [exact], we had it made in mass quantities. It took a while. And then we had to get people to want to market it. But perseverance, that was the key.

I’ve heard stories where getting a patent is very difficult. Did you guys run into any obstacle trying to get your patent?

Yeah, it comes back a lot. Right now it’s passing. It costs a lot of money. You have to get a patent attorney, and then you have to go through legal steps through the patent office in D.C. But it’s just one of those things where you have to stay at it. There were a couple of other similar products earlier, but the problem with it was it was really big and heavy like a big microphone stand and it weighed a ton. It really wasn’t very practical. But ours is different. But it’s still a very slow process.

What’s going to be your ultimate retail price on the Blo & Go, or have you not figured that out yet?

We haven’t really figured that out yet because we’re not quite ready for retail. We’re very close. We’ve a really great box, but there are a lot of steps to go through with retail. You need to have a track record of sales. HSN will be really great for that. We’ve had good response with our website as well as going into the international market, especially Hispanic. We would like to move into retail, hopefully by fall.

You said you can get it on the website. What’s the price for somebody to purchase it there?

It’s $29.99 plus shipping and handling. We also are introducing a really great product line of hair products, which are additional add-on sales, as well. You can get this at www.bloandgo.com.

Tell me about some of the other products you’re introducing.

It’s a hair serum. It decreases the drying time in your hair. We’ve worked with a hair care line to develop this for us specifically. It also has just a little bit of illumination to it. You have just a little bit of shine. It doesn’t weigh the hair down. It doesn’t make it greasy. It just gives it a nice texture and a beautiful shine. That’s the only product we have now, but we’re probably going to develop a shampoo and a conditioner. We’re not quite there yet.

That’s exciting. It’s like it’s taken a whole new turn.

It is exciting! I never thought of myself as being an inventor and running a company, but strange things happen.

Tell me a little about your background.

Well, I’m actually a trained ballet dancer. And from that I moved into commercials and did a lot of runway modeling and a couple of small parts in things. I have a performing arts background. Actually, my entire family was in the performing arts in one way or another. I am married to a United States Senator. I have two wonderful kids. My son Jacob is going off to law school; and my daughter is just graduating and is going off to Notre Dame. It’s just one of those times in your life when you’re looking for something different. This really just fell into my lap. I was just fine and just using my coat hanger. Blo & Go has really just taken off, and it’s been a fun adventure.

Let’s talk about the logistics of Blo & Go. Let’s say I take your Blo & Go and I put it on the mirror. What next?

You put it on either a mirror or a window or your vanity. These are the three surfaces that it really works best on. And then you get it to the height that you want to use it. Then you take your blow dryer, feed it through the little cradle—it has a bungee cord that holds it in so it can’t fall out—and then you start blow-drying your hair a little bit . . . and then you start replicating that salon experience. I blow-dry my hair in sections. You can pop in on our website to see the models blow drying their hair. That’s it. It’s very simple. Everybody uses it a little differently, but basically it accomplishes the same purpose. I encourage everyone to try it because they’re going to love it. Once they start, they’ll be like, “Where has this been all my life?”

To learn more about BLO & GO visit www.bloandgo.com.

Interviewed by Kaylene Peoples

Nicolita’s Nicole Saenz and her Vintage-Styled, Technicolored Swimsuits

Nicolita’s Nicole Saenz and her Vintage-Styled, Technicolored Swimsuits

I’m a nostalgia addict. I love things that look like they were from the 30s, 40s, 50s, and 60s. Heck, I even collect Audrey Hepburn dolls and have at least five Hepburn coffee table books at home in my living room. I watch classic movies, preferably those in technicolor. So it’s no surprise that I would fall in love with Nicolita swimsuits. Even though I met the label’s designer over four years ago, I regret that it has taken me this long to publish an interview with her. Nicole Saenz is the brainchild behind Nicolita, which is a swimsuit line with a Latin/Cuban flair and just the right amount of retro “old Hollywood.” Her swimsuits flatter the figure and really do justice to the woman with curves. As I sit here writing this, I’m wearing my Nicolta swimsuit that Nicole gave me when we first met all those years ago. And excuse my expression, but I do have a little junk in my trunk. As I close my eyes, I like to envision myself as maybe Raquel Welch or Sophia Loren, walking down Saint Tropez or perhaps stranded on a desert island with Carey Grant with one common theme—all cameras on me, the leading lady, wearing Nicolita.

In this issue, Agenda Magazine did a photo shoot featuring some of Nicolita’s designs modeled by TV personality Adrianne Curry, and I was able to experience her newest collection firsthand.

Nicole, we met each other over four years ago. I am delighted to see that you are doing so well. I always liked the uniqueness of your designs, and still wear that first suit you gave me back then. How would you say that your collections have evolved since you started designing swimsuits?

Thank you so much. I, too, am thrilled with the success of Nicolita! Over the past six years I have maintained the uniqueness of my designs and, most importantly, my signature Nicolita branding. The nature of the fashion business is constantly evolving, and in order to be a successful designer, I must keep up with the ever-evolving industry. Nicolita designs are vintage glamour with modern flair. Our products capture the beauty of the past with today’s silhouettes. In my first couple selling seasons, buyers commented that my more intricate pieces wouldn’t sell; however, my sales didn’t reflect that pessimism. I was delighted to see that Nicolita’s vintage flare doesn’t have to be toned down in order to be practical and furthermore sellable. Nicolita’s collections have evolved by experimenting with new colors and textures while still capturing the beauty of 40s vintage glamour with a twist.

What type of woman defines Nicolita?

The Nicolita customer is unique and flirtatious. She is classy but wants to show a little skin.

How did you come up with the name Nicolita?

This was my parents’ nickname for me. It means little Nicole. When I started thinking of a name for my company I found that the label for Nicole was taken, but Nicolita was unique and fit my personality.

What are your price points?

A Nicolita bikini is priced between $120.00 [and] $150.00.

Do you only design swimsuits, or do you also do cover-ups, dresses, etc.?

When I first started Nicolita, I designed customizable handbags. Then I saw the need for bikinis among the sorority girls and began designing suits to fit that need. I currently focus my attention on swimwear because this is my main product.

What was your highest high as the designer for Nicolita, or as a designer in general?

have been blessed with many high moments during the process of starting Nicolita. One that comes to mind was making my very first sales call to Nordstrom and actually booking an appointment with the head swimwear buyer in San Francisco. I presented my designs, and within a week she placed an order. This was only six months after deciding that I wanted to do swimwear.

Another that comes to mind was when I received a phone call from the swimwear buyer for Dillard, wanting to book an appointment in New York City. They wanted to see my showroom, and of course, it being so premature into my career, I had to get creative to make up for my not having a showroom. So I set up a private Cuban lunch with an authentic menu true to my heritage. I had never been to New York City in my life! It is funny, looking back, because I was all alone with no idea how to navigate through the snow-covered city with high hopes of selling my bikinis.

What was your lowest low (if you have had any lows at all)?

Having your own business is constantly a roller coaster of high and low emotions. To pinpoint one low point is difficult to say. However, the common thread between every low experience is that it has built me back up stronger and better each time.

Where do you see Nicolita in five years?

Over the past six years I have seen a tremendous growth in the industry, and the reach on the Internet is so vast. Currently we just expanded to distribution in Europe, which I foresee to be a huge step for Nicolita.

The next five years I want it to continue to be a leader in the swimwear industry. Eventually, I would like to expand into other markets.

What was your biggest challenge in constantly creating new collections every season?

My biggest challenge in creating a new collection each year is trying to figure out the story of where Nicolita is in her travels. There are so many places, that it’s hard to decide where she will go next. It is hard to narrow my creativity down, at the same time not get carried away with the endless possibilities. I enjoy visiting the countries first before I design the collection in order to get true inspiration. So far, Nicolita has traveled to Cuba, Morocco, Spain, and Italy.

It was exciting to have you as part of Agenda Magazine‘s editorial shoot for the summer/swimsuit issue in which you dressed Adrianne Curry in suits that will be coming out next season. I liked how they had a vintage feel to them. What made you design in this style, and what inspired this new collection?

The shoot was amazing, and Adrianne was so receptive to the vintage glamour that defines Nicolita. The suits fit her perfectly. Adrianne loved the Black and white one-piece with the low v-neck backside. She kept taking sexy pictures on her phone and sending them to her husband. She was great to work with.

Some of the pieces that Adrianne wore at the photo shoot were mixed from Nicolita’s 2008 and 2009 collections. My 2009 collection was inspired by Nicolita’s travels through Italy. Each season and new collection for the line, “Nicolita jet sets around the world and falls in love along the way.” I design an entire collection around where Nicolita is in her life and where she is traveling to. Nicolita’s character was inspired by my personal Cuban heritage of my parents’ experience living in Cuba during the 40s and 50s. During that time, Cuba was considered the “Tropical Island in the Sea” and the “Land of Romance.” I wanted to preserve their memories of when they were there and base my branding time period in the 1940s. That is why I keep consistent my vintage flare in each collection.

How long have you been designing, and what is your design background?

I have been designing for Nicolita for almost seven years. I have my business degree from the University of Southern California, with an emphasis in entrepreneurship and marketing. All of my fashion sewing and designing background has been self-taught.

I understand that you just did a shoot for Janice Dickinson recently. Would you care to share the details of that shoot and Nicolita’s specific involvement?

Nicolita met with the Janice Dickenson Modeling Agency to find the new NICOLITA model. It was an interesting experience shooting a reality show and shooting for my 2009 Catalog.

In addition to your website, where else can your swimsuits be purchased?

Yes, besides shopping online at myNicolita.com, our products may be purchased online at our other web partners, Bestswimwear.com, Swimwearboutique.com, Razorreef.com, and BeachBliss.com. For boutique and department store locations where our product is sold, please visit mynicolita.com to search for a store near you.

Any last words? Here’s your chance. Plug, plug away!

We had a unique experience this year finding the new face for Nicolita. While we shot the Nicolita 2009 Catalog Collection, the Janice Dickenson Show documented the whole process for their TV show that will air on Oxygen and Bravo mid-August 2008. On the show, viewers will see how I narrowed down my search for the next Nicolita model. I had a wonderful time on the show. Janice and her models were great to work with.

Visit www.mynicolita.com for more information.

See the Nicolita Fashion editorial featuring Adrianne Curry.

Interviewed by Kaylene Peoples

Isabella Oliver – Maternity Wear without Compromising Style

Isabella Oliver – Maternity Wear without Compromising Style

Isabella Oliver maternity wear provides chic maternity clothing for pregnant women who won’t compromise their sense of style. Isabella Oliver offers moms cool options to wear for the summer heat and delivers fabulous, feel good and glamorous clothes that pregnant women love. What’s even better? There’s no difference in the level of style from standard non-maternity clothing.

Isabella Oliver’s collection is a favorite among celebrities, including Angelina Jolie, Jessica Alba, Jennifer Lopez, Minnie Driver, Amanda Peet, Tori Spelling, Marcia Cross, and Heidi Klum, just to name a few.

Founders Vanessa Knox-Brien and Creative/Marketing Director Baukjen de Swaan Arons, formerly with Proctor and Gamble, initially launched Isabella Oliver in 2003. Vanessa was previously a head designer at Victoria’s Secret and head designer and Creative Director at Natori. Her designs have been recognized by Design and Lingerie critic awards and have been featured in popular television programs, such as “Sex and the City,” “Friends,” and “Will and Grace.”

Interview with founders Vanessa Knox-Brien and Baukjen de Swaan:

Your maternity line is a relatively new line, launched only five years ago (2003). What made you decide to design maternity clothing?

When we [my husband Barrie and I] were pregnant with our first children (Isabella and Oliver), we could not find timeless, classic pieces. It doesn’t sound like a difficult request, but there was nothing available that suited our clothing style and lifestyle needs.

What is your background, for example, education, training, etc.?

Baukjen: I have a marketing and branding background, and this is the area I take responsibility for within Isabella Oliver, although we work closely together over all areas.

Vanessa: My background is in design, lingerie specifically, and that is my core responsibility within Isabella Oliver.

Did you encounter any specific challenges with the line? For instance, was sizing an issue?

When we started, there were several hurdles that had to be overcome, for example, finding factories that are willing to work with a new company. Another challenge we had was to narrow down the designs we originally had in mind to a realistic size so that we had a collection that could be launched financially but also answer the needs of the modern pregnant woman, and together they would form a cohesive story.

The line is very versatile. In your own words, can you describe your collection?

It’s modern, effortless, chic yet comfortable. Anything that does not tick all those boxes does not go into the collection.

Do you have a favorite piece?

Vanessa: The Wrap Around Top in all its varieties. It’s so flattering and works throughout pregnancy and after.

Baukjen: I have a different one every week but at the moment it is a style from the ’08-’09 Autumn/Winter collection, which is a silhouette which is clean, simple, timeless with a touch of sexiness.

What are some of the fabrics you use?

We focus on pregnancy-friendly fabrics that are soft on the skin, drape beautifully, grow with the pregnancy curves, and are easy care. So our fabrics include a variety of jerseys, tailored stretch wovens, and sweater knits.

How would you say your line compares to other maternity lines?

We design clothes that we love to wear. The designs are modern, chic, and comfortable. Timelessness also plays a large role, as that is a look we love. Since we launched four and a half years ago, the competitive landscape has changed, and there is now a lot more available across all different budget levels. However, we don’t focus on what competitors do, but instead choose to focus on what we do best, and that is designing effortlessly chic clothes that are comfortable, too, and have our signature detailing.

Can your clothes be worn even after the pregnancy is over?

Absolutely!

What are some of your price points?

They vary from $50 up to $850 for a wedding dress.

I visited your website and was impressed how thorough the shopping experience was. You even have instructional videos to help women wear your clothes. How did you come up with such an amazing resource?

We are an etailer which means we sell via the Internet and our catalog. We are continuously looking at how we can physically bridge the gap between ourselves and our customers. We give lots of advice, be it in videos, in our online magazine, on the product pages, and in the catalog to give as much information and tips to our customers. Even though our business is heavily dependent on technology, we always try to . . . “untech” and humanize our website.

What inspires your designs?

Lots of things. It can be a fabric, a neckline we saw in an old movie, a color of a wallpaper, the way a fabric moves and drapes, a photo hanging in someone’s living room. Inspiration is really limitless.

What is your highest high as a designer?

Vanessa: Hearing people talk about us and receiving fabulous feedback and thank you notes.

Baukjen: The emails from customers, seeing a woman on the street wearing Isabella Oliver, the growth of the business.

Have there been any lows?

Of course. Delays in production, website issues, selling out and having frustrated customers. Anytime a situation is out of our control, it is frustrating, but we have learnt that the best way to deal with it is to be honest and communicate with our customers.

What advice could you give pregnant women who are searching for clothes? Are there any tips to guide them to the right wardrobe?

Be yourself. Don’t try to wear clothes that aren’t you. Invest in basic pieces with clean lines and neutral colors that you can dress up and down with accessories. Show off your curves. Don’t hide.

What other kinds of items besides clothes do you manufacture/sell?

At the moment we only sell clothing. However, we are branching out into other categories.

Where do you see Isabella Oliver Maternity Clothing in five years?

In the coming year we are launching our first collection for non-pregnant women, which will follow our design philosophy of timeless, modern, chic pieces that are comfortable and work every day. Also we are launching into a few other countries. Where will Isabella Oliver be in five years time? Hopefully, dressing women around the world who like our design concept!

Any last words?

Thank you for inviting us to participate. Isabella Oliver is a dream come true for us; but there’s a whole team behind it, so we’d like to thank them!

Visit www.IsabellaOliver.com for more information.

Interviewed by Kaylene Peoples

Resurrection Mary’s Pamela Jean – A Young Leading Lady with a Promising Career

Resurrection Mary‘s Pamela Jean – A Young Leading Lady with a Promising Career

“What makes the story of Resurrection Mary so compelling to folklorists and other historians is the sheer number of documented credible eyewitness sightings of this very mysterious ghost, spanning decades.”

Resurrection Mary, directed by Sean Michael Beyer, is a film about a legendary ghost story about a high school student back in the 1930s. Pamela Jean (aka Pamela Noble), who plays opposite Kevin G. Schmidt, plays the character Mary. At just 18 years old, she made her on-screen debut in the movie’s title role. She has appeared in the short film Social Theory Revised, and has appeared in numerous music videos and commercials. Pamela’s role in this feature film certainly dictates that she has a promising career as a leading lady.

Resurrection Mary manages to tell a story of ghosts and murder without falling into slasher movie clichés. Peppered with strong performances, Indie audiences who favor character development over gore will enjoy Resurrection Mary.

—Michael Gavine, LAsThePlace.com—

So, Pamela, this is your first feature film. What is your background as an actress?

I started acting when I was five in television, did some modeling and commercials. When I was eight, I was with an agency and they ripped us off for $8,000.00. So I quit until I was about 13 and decided I wanted to get back into it. I started doing more singing than acting, and then at 14 that’s when I made the switch to doing what I wanted to do, acting. Singing is a lot harder industry to break into than acting. There’s a lot more competition. I do country music and they don’t want me because there are too many young blonde country artists out there right now.

That’s a really interesting statement you make. I’ve never heard that before, for someone to say that it’s harder to break into music than it is to break into acting.

I’ve been told that so many times that no country label is going to take me because there are too many blondes out there. I am not going to dye my hair. I went out on my first audition at eight, and all I did until I graduated from high school was do commercials and music videos.

Your father, Dale Noble, is the Producer? What was it like working with your father on this film?

It was fun. I live out in Fontana, so I’m kind of far away. It was nice to have him around. If I ever needed to talk to somebody, he was right there. I had fun with it. I thought it was a great way to do my first film.

Being that he was the executive producer─and you said it was good to have him there with you─did it also help you with developing character for how you were going to perform in the movie, too?

Not really. When it came to film, I made my own decisions. To my dad and my agent, I always said I want to be in control of my acting career. I wanted to make the big decisions. For instance, when I was younger, I never wanted to be on a soap opera. I never wanted to be on Nickelodeon or a Disney show. There are a couple of actors that come out and they’re big, but some of them don’t do the kind of movies that I personally would be proud of. I want my career to be very broad. That’s one thing my dad knows off the bat. Anything I do in acting, I am going to make the decisions.

[Pertaining to Resurrection Mary], for example, my character Mary, was physically and verbally abused by her boyfriend, and he drank a lot. In the movie, you’ll see if anybody’s drinking around me, I was scared. And I would always fidget with my locket.

Those are always good signs of those films that have character development.

Yeah if you don’t have those, your character isn’t fully developed. Even though my character wasn’t assigned a last name, I gave her one. I gave her a birthday. You have to actually dothose things so you feel like you are her. For example, Mary is very prim and proper and I am a tomboy. [Someone even commented on how different I was from the character in the movie once they met me.]

That makes your characters more 3-dimensional. IsResurrection Mary an Indie film?

Our film’s budget is higher than most Indie films, so they’re calling it something else. It was fully funded right from the beginning.

There are a lot of movies that are Indie films that were hugely funded. For example, Enemy at the Gate was an independent film. Right now there’s only Indie or studio films, but unfortunately sometimes when something’s labeled Indie, people automatically assume low budget. But obviously Resurrection Mary doesn’t really fit into that.

That’s what everyone thinks when they say Indie film. They think the budget is like $80,000.00, and everyone gets the wrong idea.

I guess they need to come up with a new label.

Pamela, where do you see yourself in five years?

My dad and I have talked about this. An up-and-coming director told me he wanted to do an action film with me, which is perfect for me. If I can be running around in shorts and be dirty and shooting guns, that’s perfect. Where do I sign up? He started writing one for me. We’re hoping that’s going to happen next. I’m hoping I can do a very dramatic love story. I always wanted to do a period piece. I always wanted to do some kind of musical because that’s where my passion is, too—it’s singing. I want my career to be very broad.

Being that you are a young actress who has made some very wise choices in your life already and in your career, which is probably going to play out very well in the future because of it, what advice would you give to someone who’s trying to also do the same thing you’re doing?

You have to work hard. Especially for the people in my film, I was basically the newcomer. Kevin Schmidt, who plays Jeff Pryce in the movie, has been in a lot of movies (The Butterfly Effect and Cheaper by the Dozen), and Kristen Herrera (Freedom Writers); and when you’re the lead role and one of the few people that no one really knows where you came from, you need to work twice as hard as anyone else. You need to show that you have a place to be in that movie. And that’s what I did. Every single day I was studying for this role, learning my lines. I had to learn a different way to talk. Especially in that kind of film, you have to be very articulate. You just have to work really hard and just be yourself. If you’re going to have the attitude that “I’m better than anyone else,” your career is not going to get far at all.

Is there anything else you’d like to add?

When people see the trailer to Resurrection Mary, they’re just going to think it’s a horror film, but it’s a lot more. At my premiere, people were coming up to me saying how they related to the character. People really need to come and see it, because it’s not just a horror film. Itadds an element that is a lot different than the way most horror or thriller films are made.

Resurrection Mary will be released on DVD August 26, 2008. To learn more about this film, visit www.resurrectionmarythemovie.com.

See the trailer of Resurrection Mary.

Interviewed by Kaylene Peoples

Dawn Westlake – Making Independent Filmmaking Look Easy

Dawn Westlake – Making Independent Filmmaking Look Easy

Dawn Westlake is a graduate from Northwestern University’s Radio-TV-Film program. She has been acting, writing, directing, and producing media and theater in Chicago, San Francisco, Los Angeles, Upstate NY, and Northern Portugal. She won the Mark of Excellence Award from the Society of Professional Journalists for a televised interview with former President Jimmy Carter in 1987 and NU’s prestigious Richter Scholarship for a thesis on TV3, Televisió de Catalunya in 1984. She was named a Platinum Filmmaker by Canon USA in 2002 and won an award for personal expression from JVC-Tokyo in 2005. Collectively, Dawn’s seven short films produced under her Ron de Caña Prods., Inc., banner have played on all seven continents and have won 38 international awards. She was named one of the “Top 100” short filmmakers in the world by Cultural Mall in 2008. And if that weren’t enough, Dawn is also fluent in Spanish and proficient in Portuguese and Italian.

How did you get started in filmmaking?

As an actress I’ve been in SAG and AFTRA for about 20 years now and I basically got really frustrated from having no control. People treating you like, don’t let the door hit you in the bottom on the way out. That got old. So I started writing stuff and I thought a producer would come along, and of course they never did. So then I started producing for myself. After a while, directing. I did my first film (Mini Driver Project) in Portugal.

How is it that you were able to do your first film in Portugal?

I was trying to co-produce a feature film with Spain or some other Mediterranean country. I bought the rights to a very famous Spanish novel, and I was trying to get that done. I was knocking on doors and then knocking my head against the wall. And it wasn’t working out. So a friend of mine told me I needed to have a script and a tape of something I already produced, perhaps here in Portugal, and show that you can command a foreign crew. It didn’t make my co-production dreams come true.

How long does it take for you to write a screenplay?

I’m always writing in my head, so you could say it takes months and years, or if you want to talk about the time that I sit down, not that long—just a couple of days. When I feel like I’m ready to shoot, I go to my crew, the Moser brothers. They do a lot of visual effects work, animation for really big shows and studios. When they have free time, that’s when we do my low budget stuff. They always tell me this is the stuff that has meaning. So they like being involved.

Are all of your films shorts?

Yes, they’re all shorts. The shortest one is eight minutes. That’s “The Life of Death” and the longest one is “God’s Good Pleasure.” That’s about 18-1⁄2 minutes.

What has been one of your biggest challenges when shooting your films?

Portugal was challenge because I was so far away from home in a different culture, but I’ve really been fortunate. I haven’t really had any big obstacles. I always work with people that I know I can trust. Also I rarely have ever cast. And what I mean by that is, I write for people I already know. In fact the first time I ever cast is for the most recent film. I cast “TheGrandpa.” I didn’t know anybody of that race in that age group. I couldn’t believe I didn’t know any 60 plus black actors. I put out an ad, and I found this wonderful gentleman, Warren Watkins, took him to lunch, and I didn’t even have him read lines. He was the part.

You seem to have an instinct.

I think I do have an instinct. Creepy sometimes. When I don’t follow my gut, that’s when I usually have problems.

You’re also an actress. Do you act in all of your movies?

Not all of them, but most of them.

What’s your background?

I was always acting as a kid. Then I thought that was not a very serious pursuit, so I went to Northwestern to be a broadcast journalist. And when I got out of school they were laying people off. It was the time of Laurence Tisch at CBS and the big strike at NBC, and there were no jobs. I hit rock bottom and I had always been this overachiever and here I was applying myself, pounding the pavement. People didn’t even want me to script bust or get coffee. My then boyfriend, now husband was in my room at my parents’ house and saw all my trophies. He said, “I didn’t know you were an athlete.” I told him the trophies were for acting. He then said, “Why don’t you do that?” I told him it wasn’t a serious career, but he said a lot of people take it really seriously and they do well. So I went back to school and started studying at Second City in Chicago. I did some international commercials and industrials, then moved to San Francisco, did more work, and then came here.

Was it hard finding an agent?

In Chicago not so much, because you can be multi-listed. You could have as many as 12 agents. So it can be exhausting making the rounds. You have a lot of people looking out for you. San Francisco I signed right away. Here . . . yeah, it was very difficult. I also ran into people whose ethics weren’t square with mine. That’s another reason I catapulted into setting my own schedule and taking charge.

As an actress, do you find it helps you with your directing skills?

Oh, definitely. You try to put yourself in their position and try to encourage them to use things from life. Or if you see in their eyes that that might be too painful, you tell them about something in your own life.

I like the fact that you don’t cast. I think you’re getting more authentic performances.

Absolutely! My father wrote and narrated the piece “The Life of Death.” And he’s probably one of my favorite actors. And he’s actually a material scientist. No acting bug ever hit him. My editors said it was the easiest edit ever. He made his choices and he hit his mark the same every time. It was great working with my dad.

Highest High:

When I finish something and have it in the box with the packaging. That’s the greatest feeling. As far as festivals or awards . . . one thing that was pretty glamorous, I was invited to Taipei in 2004. I was up for what the Taiwanese consider their Oscar, called “Golden Horse.” I was flown there and put up in the Hyatt. One of the guys I competed with ended up winning our Oscar for Best Animated Short. A guy named Steven Hoban, the maker of “Ryan.” [I felt like I arrived.] But I love every festival I’m in. I’m starting to judge festivals now.

What medium do you shoot on, film or digital?

I call myself a filmmaker, but we always shoot mini DV. I’ve used the Canon XL, the SonyPD150, and the Panasonic DVX 100A. I used to edit on Premiere, but now I edit on Final Cut Pro.

Do you edit your own films?

I’ve not edited my own movies, but I have this hobby doing all these viral vids for revver.com and YouTube.com and those I edit myself.

Lowest Low:

The first film in Portugal. There was this scene that was a health club which we turned into a restaurant that we had to shoot three [separate] times. I ended up making the film, but it took three times. It was either a sound problem or a lighting problem, or all-the-actors-were-fast-asleep problem because it was 4:00 in the morning. I had to beg the manager of the health club three times to let us shoot the scene over.

As an actress, how do you wear both hats?

I have to tip my hat to the Moser brothers and their directing talents. I have a definite way that I want the film to look. I have a definite vision and that all gets explained beforehand. We have a lot of meetings and sometimes storyboards. So when it’s my turn to get in front of the camera, they’re really [good]. It’s all in the preparation. The more you prepare the more relaxed you can be when it’s time to act.

What advice would you give to an aspiring filmmaker?

Just do it. First of all, I don’t think I’m someone who really can give advice because I just think we all make our own paths and do our own things. You might be related to Spielberg, and that’s going to help you . . . . Don’t steal. Be ethical so you can sleep at night. And do get a good sleep at night so you’re not crabby at people. Otherwise, I don’t have advice other than just do it. There’s nothing stopping you.

To learn more about Dawn Westlake, visit her websites atwww.Filmbaby.com/films/2412www.Rondecana.com, andwww.Dawnwestlake.com.

Interviewed by Kaylene Peoples

Watch the (video) interview with Dawn where she talks about her short films in detail.

Adrianne Curry – Top Model, Television Personality—Next Stop . . . Author!

Adrianne Curry – Top Model, Television Personality—Next Stop . . . Author!

Adrianne Curry was the first winner of “America’s Next Top Model.” After one year she went on to star in the television reality show “The Surreal Life,” where she met her husband, former Brady Bunch cast member Peter Brady. Their union spun off to the highest rated VH-1 show “My Fair Brady.” Adrianne appeared on such television sitcoms as ABC‘s “Hot Properties” and UPN’s “Half and Half,” among others. She has taken on the big screen as well, in films such as Worlds Apartand Fallen Angels. Her modeling career has extended to include campaigns and runway shows for Famous Stars and Straps, Beverly Hills Choppers, Jaime by Jaime Presley, Cuffz by Linz, and Ed Hardy, to name a few. Adrianne has landed pictorials in Marie ClaireSync, and Maxim, where she also made the prestigious “Maxim Hot 100” list of the world’s most beautiful women. She’s even writing a book.

I visited Adrianne at her South Bay home, where she and her husband were still in the process of decorating. Her two cats hung around, occasionally scrapping as we chatted about her career. Adrianne shared with me very candidly what she’s been up to since “Top Model.”

I followed “America’s Next Top Model (ANTM)” so I kind of know how you got your start. Why don’t you enlighten our readers on what you’ve been doing since you won.

Since I won in 2003, I’ve been keeping pretty busy with reality television . . . and some modeling here and there.

What was it like to win ANTM?

Winning “Top Model” for me was absolutely life-changing. I don’t know how to describe it. I had a life that was kind of almost living in hopelessness to having hope in my life. It took a while to get things going [after my win]. I got shipped off to Europe and traveled the world. I got put with an agency, [which] wasn’t a fan of the show [and I was] in a two-year deal, so I had to fight through that. [As a result I went on “The Surreal Life”] and started my television career. I met my husband Christopher Knight on that show. But that’s okay because at least I didn’t meet my husband on one of those loser dating shows. I’d walk in and say, “You’re going to make your decision now! Either you’re gonna come after me or I’m leaving, ‘cause I am not going to be your whore. Sorry Guy.” She laughs.

“The Surreal Life” branched off to three seasons so far of “My Fair Brady.” We’re one of VH1’s highest rated shows. Did celebrity paranormal project. I did a cameo in a few shows. I was on “Dirt” with Courtney Cox, “Hot Properties,” which used to be on ABC. Right now I am in the middle of writing a book and really close to closing a show deal to start producing and creating my own shows.

Tell me about your book.

It’s basically about the story of my life. I had a really troubled youth, huge drug and self-esteem problems. I was into self-mutilation. I’m really opening the floodgates, and I’m hoping that I’ll be able to help other people that are going through the same thing. I feel confident in writing it because even though it’s a dark story, it has an amazing ending. So it will uplift at the end. But it’s taken a toll on me. You get into really heavy stuff. There are things I hadn’t really talked about with my friends. I just recently called them up to tell them I was writing a book [and what it was about] and there was just this stunned silence. After the silence the normal response was, “Yeah, now that you say that, I could see that was probably happening with you. I didn’t even think it through. But now that I’m older, it makes sense.”

One year I went to school as Marilyn Manson, and I cut myself all up just like he used to. And everyone thought [my costume looked so real] and they jabbed me in these cuts and I would react “ough!” It was crazy. Who does that? Me. (Laughs). So I’m writing a book about it.

If you’re doing it, so are other people.

I know. Self-mutilation is a big problem. The problem is it feeds you temporary relief. It’s really strange. When you’re feeling a lot of pain inside, you cut yourself. It’s like punishing yourself to feel better, and it’s not a good thing. It can come in all forms—people who verbally beat themselves up to people who physically beat themselves up.

You’re going to help a lot of young people. As one of the top bloggers on Myspace, you already have an audience for this book.

Out of a million blogs on Myspace, I’m always in the top 5, and they do a million blogs a day. I think my book will appeal to more than just my fans. If anyone wants to just look into the life of a child raised from abuse—though mine didn’t come from my family, thank God—I’ll be able to show what parents can look for in their kids. They’ll know their kids are [messed] up and that they need to help them. And I think that’s good.

Is your family very supportive of what you’re doing now?

My family is very supportive of anything I decide to do. A lot of them are very religious and they don’t always agree with what I’m doing, but they always support me. And I would say that’s probably one of the most important things. So I would say that I am blessed that I have a family that most people would envy. But I always get [in trouble] all the time for things I say in the press [especially with my grandma].

Tell me about your husband.

My husband, Christopher Knight, was in “The Brady Bunch.” He played Peter Brady. We’ve been married two years. I never liked “The Brady Bunch.” Thought they were kind of lame. So I married one. That’s what’s funny about it.

Do you have any aspirations to get on the big screen at all?

I don’t have any aspirations to become an actor. If someone wants a cameo where I can be myself . . . fine. I’ve carved a niche of being a personality. If there’s a fun movie like Scary Movie, sure! Am I the next Angelina Jolie? Hell no! My realistic dreams and aspirations are to get more behind the lens so that I can be in front or behind. And once the front dies, I will have all the experience of being behind. I’ve been a co-executive producer and producer. I really want to learn those ropes. I think that’s a more realistic expectation than acting alongside Bruce Willis. I love being myself. Why would I want to sit there for months on end pretending to be somebody else?

Highest High

Not the day that I got my first Playboy cover,because that was pretty big, but the day I got my second Playboycover, because this was a magazine that Cindy Crawford had posed in, that huge stars have posed in. And to be in that magazine before, God forbid anything happens to Hugh Hefner, I was a part of that. And no matter what happens to me in my life, I’m going to have that and say, “I was a part of that.” I’ll be 90 years old saying, “Your grandma was smoking back in the day! Come look at these pictures, yeah!”—Especially since they came out so artistic. I was looking to accentuate the modelesque features. My second spread was all European-looking with rich French interiors and just wearing long flowingrobes and lush shoes and materials. Everything was designer, and that’s what I was going for when I saw it. It was so Vogue. To work with Stephen Wayda was absolutely amazing. He totally got my vision of who I was and what I needed to portray. I wanted a story, which I got with each shoot. It was awesome.

What about the second Playboy shoot?

The second shoot was very Helmut Newtonesque, very Stanley Kubrick Eyes Wide Shut. It was just lush and rich, voyeuristic and grand. It’s probably the best work that I’ve ever done.

What’s the most interesting shoot that you’ve done besidesPlayboy?

The most interesting shoot that I’ve done was for Merit Diamond and their Sirena collection. And we filmed underwater. For an entire night I had an oxygen tank and a regulator at the bottom of the pool with weights on my calves. I couldn’t see anything. I was under there for so long, I came up at the end of the night and I just puked all over the outside of this pool because my equilibrium was off. We had divers there instructing us what was good and what was not good for me, and they got really mad because at the end of the commercial they wanted me swimming from the bottom of the pool and bursting out of the pool. Well, the first you know about diving is you can’t do that. You have to slowly come up, equalize, I didn’t do that and that’s what got me so sick. I kept bursting out [over and over again]—I’m a mermaid . . . I puked everywhere, and everyone was so grossed out. I’m in the pool and everyone’s in wetsuits, and I asked them what did they do when they had to go to the bathroom? They all smiled [devilishly] and I was like [gross], my mouth has to be open under water! That was the craziest shoot I ever did. It was really elaborate and everything was so strange, but we did have a great time. That was in Florida about three years ago.

You still do a lot of modeling now?

I haven’t been signed to an agency in a very long time. I only take the modeling that comes to me. I loved modeling from Travis Barker’s line, Stars and Straps, because it was so edgy and rocker.

So you really have just moved 100% into television?

Absolutely! First of all I’m 25 years old. That’s way too old for this industry. Most models last until they’re 21 and they’re thrown away. But I’m going to do things in this industry from being who I am. As I was flipping through Fredericks of Hollywood, I thought I would like to do this. They have really cleaned up their image. They’re very Victoria Secret. I like it, but they’re edgier. They’re me. I have Frederick’s everything. I said, “Maybe I should call them.” Realistically, I’m not pin-thin anymore. I can’t do the runways in New York anymore. I tortured myself to walk the ones that I did. I hadn’t eaten in like three weeks, and I’m walking down the runway all gaunt, dying, and that’s just not for me. And it’s so great to be able to go on television, make money from that and [instead] let modeling be something that’s fun. But I’m probably going to sign with another agency soon. I like Ford. I just had a bad experience with my last one because they were angry with “Top Model” so they took it out on me. And that was ugly.

Lowest Low:

I was in Cape Town, South Africa [and got treated so badly there. They actually told me they wanted to stick it to “Top Model”] and I was stuck in this two-year contract. I ran out of money and they wouldn’t even get any of my money wired to me. I had to ask my mother, who couldn’t afford it, could I have some money. I wrote Tyra Banks, and I had asked for her advice before. She was my angel when I won “Top Model.” I saw her as a deity that saved my life and I really respected her. I loved her and I thought that she was my friend. But then the realization that it was all just TV hit me when the advice wasn’t forthcoming. I got so frustrated and angry, I wrote her hate mail. I just felt so down. My career was over. I had no money. I thought, she’s not even going to help me or even give me any advice, so I wrote . . . an angry letter. Then I went home and didn’t know what I was going to do until I heard about that show “The Surreal Life.” I saw how it had resurrected other careers. It had been one year since I won “Top Model” and I was already old news. No one cared about me. And I decided to go on the show, and things changed. But that was the lowest of the lows for me. Because I really thought it was over. In fact I had packed up, moved back home to Joliet, Illinois, and was living there for four months before I got the gig for “The Surreal Life.” I had at least traveled the world, but it took all my money.

What advice would you give to those trying to pursue their dream?

Always have a backup plan. My plan when this is all over is to go to college. Don’t let this industry destroy you, because it eats souls for a living, especially the modeling world. I remember I was running up and down subway stairs to get to castings, and I had really built up my thighs. I didn’t mean to. It just happens. They told me, “Oh my God, look how fat your thighs have gotten.” I said, “Get over here. Touch it. It’s like a rock! That’s not fat.” All they could say was I needed to lose it. So I asked them if they were going to buy me a car with a chauffeur. Otherwise, it’s not going anywhere. They’re very harsh. And you have to be a really strong person.

Visit the following websites to learn more about Adrianne Curry:www.adriannemcurry.com and www.myspace.com/adricurry.

Interviewed by Kaylene Peoples

watch the video

Vivienne Tam Fall 2008 – Himalayan/Disney Inspired Designs

Vivienne Tam Fall 2008 – Himalayan/Disney Inspired Designs

Vivienne Tam was born in Canton, China, and raised in Hong Kong.  After graduation, she moved to New York, where she cultivated her interest in fashion. In 1994, Vivienne Tam launched her signature collection of Eastern-inspired clothing with a modern edge on the New York runways.  In 1995, she introduced a collection that triumphantly crossed over from the fashion world to the art world.  In 1997, Vivienne Tam launched the Buddha collection.  Some of the images became extremely popular so that her look was adopted by several designers.  Certain pieces of the collections were inducted into the permanent archives of the Andy Warhol Museum in Pittsburgh, The Museum of FIT, the Metropolitan Museum of Art in New York, and the Victoria and Albert Museum in London.

Vivienne Tam continues to appeal to a wide demographic with inspired, fresh collections every season. And her fall 2008 ready-to-wear collection is no different.  The Disney-inspired designs, coupled with Himalayan thangka painting are an interesting juxtaposition of inspirations. The colors Vivienne Tam chose for her new collection are vividly rich with unexpected color combinations.  Her signature dimensional cutout technique, which we’ve seen in past collections, managed to be fresh and new.  And a  quilted theme appeared throughout her new collection.  Some of the pieces included geometric-styled dresses with shimmering fabrics in gold.  Other notable pieces included a gold cardigan worn over a gold embroidered skirt.  All dresses were thigh-length, and few of them were adorned with cutouts of Mickey and Minnie Mouse, lending a youthful vibe.  All garments were worn with various colored tights, boots, and a minimal selection of muted-colored heels.

What inspired your collection this season?

The Hemalayan arts. (Thangka prints)  I love these paintings because they are all the same. They have clouds, fire, and lotuses.  I love to interpret them into my clothes.  When I saw the paintings, I started with the prints, and then I went into all the borders and applications. And then I think about what is the right silhouette for those beautiful textures and prints.

How did you come up with the fabrics?

When I started my business, I had no money, so I ended up creating my own fabrics. So it’s very special, and nobody has it. I used a real basic fabric to create my own special fabrics.  When I started, I couldn’t afford the European fabrics.

I did find that your fabrics are unique. I love how you’re able to assimilate within a wide range of demographics with your clothing.  Do you have a favorite piece out of this collection?

Every piece is essentially my favorite piece.

Vivienne Tam’s clothing brand is inspired by Chinese design and modern fashion.

Her shops can be found in most major cities around the world. Madonna and Julia Roberts are among Tam’s celebrity fans.

To learn more about Vivienne Tam, visit her websitewww.viviennetam.com.

By Kaylene Peoples

Lela Rose – Fall 2008’s Sporty Cocktail Theme

Lela Rose – Fall 2008’s Sporty Cocktail Theme

The Texas-born designer, Lela Rose, has a vast background in the aesthetics. She attended the University of Colorado, where she studied sculpting and painting. After graduation, she worked under Christian Francis Roth and Richard Tyler, both prominent fashion designers. In 1996 Lela Rose launched her first collection out of her apartment. This collection featured feminine clothing with lots of embellishments. Her clothes have been worn by an extensive list of celebrities, including Ashley Judd, Mischa Barton, Selma Blair, Molly Sims, Jessica Simpson, and Jenna and Barbara Bush. Lela continues to create simple, timeless garments.


Lela Rose has come a long way since that first collection back in 1996. Her designs have been featured in InStyle, Lucky, Harper’s Bazaar, InStyle Weddings, New York Weddings, Cosmopolitan Bride, People, Entertainment, Martha Stuart Weddings, US, Teen Vogue, Glamour, Town and Country, Town and Country Weddings, Inside Weddings, and W. Her designs are casual, timeless, elegant, and wearable.


I attended the Lela Rose’s fashion show at Mercedes Benz Fashion Week in New York and was delighted by the sporty upscale clothes she presented on the runway for Fall 2008.  This collection supported refined ruffles and a more refined shimmer.  This was a very different look from seasons past.

The Fall 2008 Lela Rose collection focuses on the venturesome woman characterized by modern agility–the Sporty Cocktail.

-Lela Rose-

And that “Sporty Cocktail” look ranges from bomber jackets to zip-up parkas to racer back swimsuits, but with a cocktail feel adorned in untraditionally rich fabrics.  She deems her day collection as “Susie Chapstick meets Park Avenue.”  Her cocktail theme effortlessly spills over to night with the alluring rock star glamour of a young Jerry Hall, consisting of high collars and ruffles juxtaposed with rock star edge.

Her descriptions, though a mouthful, were also eye candy: peacock cashmere felt duffle jacket, birds-eye looped paillette sweatshirt dress, gold dot layered inside out dress, mallard dot gazar layered dress, and fuschia gazar strapless gown, etc. When asked what inspired the various colors and textures, she replied:

I wanted to do a backdrop of salt and pepper so I really wanted to do bright colors. I am kind of a bird lover and started going through bird books of different colors that I loved in certain birds. That’s why we had cardinal, gold finch, mallard. I really wanted a very rich color pallet.

Mid 2007 Lela Rose introduced to Payless Shoes an inexpensive line of shoes for women and infants. Some of the pieces were revealed on the runway, including: The Bixby, a round toe d’orsay pump with a satin bow; the Addison, a round-toe flannel wool pump with a wood-stacked heel in a variety of colors; and the Sibley, a round toe flat with a removable pink bow. Her shoes will be available in the fall of 2008 at Payless stores and payless.com.


I Love Shoes® because even one new pair can bring life to any wardrobe.
-Lela Rose-

For a list of retailers, or to learn more about Lela Rose’s designs, visit her website, www.lelarose.com.

Written by Kaylene Peoples

Tracy Reese’s Feminine Chic – Fall 2008 Runway Review

Tracy Reese’s Feminine Chic – Fall 2008 Runway Review

Born in Detroit, Michigan, designer Tracy Reese as a child used to sit with her mother at the sewing machine making clothes.  She later moved to Manhattan and attended Parson’s School of Design.  After graduation, she worked at a small contemporary firm called Alequin, designed by Martine Sitbon, Perry Ellis, etc.  Years later, Tracy launched Tracy Reese and a second line, plenty by Tracy Reese.  Now almost a decade later, the label epitomizes “feminine chic.”  These creations are timeless, wearable looks that Tracy pulls from vintage and bohemian influences.

Tracy Reese and Tracy Reese plenty have been featured in Cosmo GirlNew York PostOKVogueInStyleLuckyEssence, and marie claire.  Celebrities, including Paris Hilton, Mya, Jamie Lynn Dyscala, Beyonce, Mira Sorvino also wear Tracy Reese.

Tracy Reese’s fall 2008 collection featured a variety of animal prints, pleated skirts, sequined pencil skirts, and a combination of oatmeal crew neck sweaters matched with gold sequined skinny skirts.  A gray paisley print on a jacquard raglan coat and a russet striped turtleneck over a gold slim skirt go surprisingly well together.  Other surprising combinations included a green ruffled shirt paired with a gold animal print pleated skirt.  What was common on the runway in New York was the high waisted, wide-legged cuffed pants that seemed to pop up in a variety of collections.  Her unexpected combinations of colors wove a cohesiveness throughout her 46-piece collection and screamed “unique.”

I was really into nature and the elements—just how weather can affect our emotions.  And we wanted to do some florals, but we didn’t want to do them the same old way. How can we expand on that?  And we literally expanded them into dramatic proportions so they became abstractions—just not the typical thing, but when you put it on and layer it all together, it had a dreamy effect.  I was really happy with that effect.

-Tracy Reese-

To learn about Tracy Reese, visit her website www.tracyreese.com.

By Kaylene Peoples

Joanna Mastroianni’s Fall 2008 – Morocco-Inspired Designs

Joanna Mastroianni’s Fall 2008 – Morocco-Inspired Designs

Joanna Mastroianni launched her signature collection 15 years ago.  Clean and sensuous lines describe this talented designer’s style.  Fall 2008 is inspired by the Kingdom of Morocco, with Moorish architecture, elaborate grillwork and the delicacy of inlaid tiles.  Descriptions like Tangerine/copper/black print cap-sleeve, and Cypress bengaline elongated jacket with mandarin collar and half-belt, matching slim pants–don’t begin to describe the intricacies of Joanna Mastroianni’s most recent collection.

Can you go into more explanation about what inspired your Fall 2008 collection?

The collection was inspired from Morocco.  How much fun!  To put on these beautiful garments, but yet they’re modern, they’re couture, but again, always young in feeling.

You had a piece that reminded me of Alice in Wonderland.

That really was inspired by the true architecture of that part of the world.  It was very geometric; yet at the same time, there was an interest to it. Morocco.  As she turned around, you saw something that could have been inspired from a detail of one of the top of the buildings.  It was soft, feminine, flattering to the body.  It was made up of metal in the back.  It was metal and ribbon, and these beautiful stones.  Actually I started out with the embroidery first, with the colors that created the embroidery, and that sort of set the mood for that.

What is your background?

My whole life has been about fashion. I feel like I’ve been designing forever. It’s something I always loved to do. It’s a way of life. I was making Barbie doll dresses when I was 9 years old and never stopped. The difference is I’m designing for taller dolls.

If I didn’t know better, I’d think you had an architecture background.

If I wasn’t designing garments, I’d be designing buildings and decorating.  But it’s all related.  Everything comes into play.  I can look at an arm on a chair and you never know what it’s going to inspire in a garment.  I ‘m always inspired by architecture, by nature, things that are anything but garments, and then I translate it into garments.

What enables you to be able to reinvent yourself every season so exquisitely?

A curiosity and a gift that I was blessed with.  Again it combines with the curiosity.  I live for the moment when I come up with a new concept that I will then take and develop. Every one of my collections has a different theme.  I thoroughly research it to a way where it becomes a way of life for me.  And this is all I can think and feel.  [Each new season] It’s the most chaotic, but it’s my most favorite time of the year.  I just learned how to walk and I can’t stop it.  I’ve been really lucky because every single collection has felt that way and every single collection that I’ve done. . . it’s felt like my greatest creation.  It’s a very comforting feeling for me as a creative person because it’s what I live for.

Joanna Mastroianni has outfitted celebrities at the Tony and Grammy Awards, and celebrity clients include Jane Seymour, Angela Bassett, Sharon Stone, Melanie Griffith, Susan Lucci, Sela Ward, Tara Reid, and Sean Young.  She has been featured in Lucire, Surface, WWD, Harper’s Bazaar, Vanity Fair, People, Ebony, Cosmopolitan, just to name a few.  Visit www.joannamastroianni.comfor more information.

By Kaylene Peoples