LAUNCH OF G2 LIFESTYLES 2010 line

On January 7th, 2010, at Kiss Lounge in LA, editors, celebrities, and fitness industry tastemakers came together to view the 2010 line of G2 Lifestyle products. Attending guests enjoyed health conscious vegan appetizers while sipping on PAMA pomegranate cocktails and Red Leaf water. G2 Lifestyle trainers demonstrated the product in each corner of the venue as guests tried to mimic the poses on the G2 Lifestyles self-guided fitness program mats and balls.

Alexa Chung is many things: TV personality, model, DJ, writer, photographer, downtown-cool style icon, best-dressed-list mainstay . . . and now she can add fashion designer to the list. She’s is partnering with Madewell, the heritage denim label that’s part of J.Crew Group, to create an exclusive collection—her first-ever collaboration with any label—due to debut fall 2010.


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