Josie Maran has teamed up with City of Hope, one of the nation’s leading research, treatment and education centers for cancer and other life-threatening diseases, to launch the Get One Give One Campaign, a charitable program to donate one mascara to a City of Hope cancer patient or survivor for every Get One Give One (GOGO) Natural Volume Argan Mascara purchased. After the first 5,000 purchases, $1 from the sale of each GOGO mascara will be donated to City of Hope’s Women’s Cancers Program for a minimum donation $25,000. The GOGO campaign runs August 2010 thru August 2012.
The ultimate volume-boosting mascara, GOGO (Get One Give One) Natural Volume Argan Mascara naturally plumps and curls for maximum lash drama. Josie Maran’s patented Triple V brush enhances volume and wraps lashes one luxurious layer at a time for full, longwearing, clump-free, water-resistant definition. The 80% natural, 50% certified organic formula includes nourishing ingredients like aloe leaf juice, algae, beet root and soybean extracts to naturally condition and strengthen. An infusion of nourishing, protein-rich Argan Oil conditions and supports hair growth for lush, supple, healthy lashes. The rich, hydrating formula evenly builds thickness and smoothness, delivering a full fringe of blacker-than-black lashes with dewy shine. Like all Josie Maran formulas, GOGO (Get One Give One) Natural Volume Argan Mascara is free of parabens, sulfates, synthetic fragrances, synthetic dyes and phthalates.
On August 19th, Josie Maran will join City of Hope for a day of inspiring makeovers, helping patients and survivors look and feel their best—both inside and out. Josie’s team of makeup artists will be on hand to provide in-depth, 40-minute natural beauty pre-registered consultations and walk-in appointments to give patients the chance to rediscover their natural beauty while lifting spirits and inspiring hope. All participants will receive a travel size GOGO Mascara, enabling them to bring the natural beauty experience home.
“We are grateful to Josie Maran and her team for dedicating their time and talents to our patients at City of Hope,” said Linda Klein, operations coordinator, Sheri & Les Biller Patient and Family Resource Center. “The appearance-related side effects of cancer take not only a physical toll, but an emotional one as well, adding stress to an already extremely difficult and challenging time for patients and their loved ones. A positive self-image can boost patients’ esteem, confidence and quality of life. Josie’s generosity embodies the heart and soul of City of Hope’s mission to care for the whole person – body, mind and spirit.”
“I am inspired by the strength and bravery of the patients at City of Hope,” says Josie Maran, founder of Josie Maran Cosmetics. “With the Get One Give One Campaign and our day of makeovers, I hope to pass along the gift of natural beauty and help each patient feel beautiful inside and out.”
Who: Josie Maran Cosmetics + City of Hope
What: Day of inspirational makeovers
When: Thursday, August 19, 2010; 1:00 PM – 4:00 PM
Where: Sheri & Les Biller Patient and Family Resource Center
City of Hope
1500 East Duarte Road
Duarte, CA 91010
RSVP: danat@tractenberg.com
