Posts Tagged ‘ Barbie ’

Barbie® – A Perpetual Icon

Barbie® – A Perpetual Icon

(Written by Kaylene Peoples)

Almost 50 years have passed, and Barbie has played a big part in setting fashion trends. This quest to be fashionable started with the original founder of Mattel, Ruth Handler, the mother of the original Barbie. Mattel Corporation told her that the doll would never have mass appeal and would be too expensive to manufacture. But after exhausting her efforts to design a doll, and even getting designers to create her clothes, Mattel finally conceded and made the first Barbie®doll in 1959. That first year, Barbie sold at $3.00 a doll and was a huge success. If you think about inflation and the cost of living, the increase in housing, transportation and travel, the Barbie®doll really hasn’t increased in price that significantly. The average doll only sells for as low as $7.00 and still appeals to the same demographic.