Elmer Ave is a design team consisting of four members: Sean Murphy, Jonny Day, Collin Pulsipher, and Ward Robinson. All four work and live in the compound located on Elmer Avenue in North Hollywood. When I was getting directions to interview them, I was surprised to learn that’s where the name came from. I had met the angst-like-rocker-formal-wearing designers a couple of years prior to our actual interview when I attended an event put on by Pure Consulting PR firm, where I met these very talented guys. I spotted a distinctively edgy sports coat and proceeded to meet its owner(s)—the Elmer Ave design team.