Actress and entrepreneur Tracee Ellis Ross has reunited her Girlfriends co-stars Golden Brooks, Jill Marie Jones, and Persia White, who in Pattern Beauty’s first television spot, celebrating 25 years since the show premiered in 2000
In the playful minute‑long commercial, Tracee takes on the role of “Chief Curltender,” serving up hair‑care “cocktails” like “Thirst Trap,” “Coiltinis,” and “Slick N Slides.” These mixes combine Pattern products (such as gels, creams, and mousses) to suit each person’s unique texture, showcasing the brand’s formula-friendly, no‑pill layering system.
The scene opens with everyday customers ordering bespoke hair‑care combos. One gets a fluffy afro from a gel/cream mix, another defines coils with a leave‑in and curl gel, and a third sparkles with curl mousse. Soon after, the Girlfriends trio arrives: Golden Brooks playfully collapses when her curls “fall,” prompting Tracee to swoop in with Pattern’s interchangeable curling iron. Jill Marie Jones follows, seeking a quick touch‑up, and Persia White strikes a pose with multiple cocktails in hand, quipping, “Don’t worry, I’m not driving.” Their curls are then shown blowing joyfully in unison
“Hair cocktailing is a common practice in our community — we layer curl gels, creams, oils and more to create a personalized formula that works best for our own hair,” Ross said in a press release discussing the ad
Ross explains that “hair cocktailing” is a beloved ritual in the textured‑hair community that layers various products to craft a personalized routine, and highlights that Pattern’s formulas are designed for safe and effective combination. She adds that the commercial, directed by the team at ATTN: and De La Revolución/Prettybird, marries creativity with a celebration of textured‑hair traditions and shared joy
“We wanted to find a way to merge the world of hair care, hair care as self care, cocktailing, and comedy,” Ross told Adweek, explaining her vision for the first TV commercial
On June 27, Pattern Beauty aired this milestone ad, marking a major leap for the brand now entering its sixth year since its 2019 launch. It’s a vibrant homage to Girlfriends fandom, textured‑hair culture, and the communal bond these rituals forge.
TL;DR: Pattern Beauty’s first TV ad reunites Tracee Ellis Ross and her Girlfriends castmates, styling them as “hair mixologists” using the brand’s signature “cocktails” of curl-friendly products; it’s a nostalgic, textured‑hair celebration turned commercial.