Founder and designer Chechy Benedetti launched the Colombian swimwear label Pitahaya Swimsuits in 2006. A native of Cartagena, Benedetti has a passion for travel, which inspires her designs. She studied in Italy, lived in the United States, and has explored Europe, Africa, and Latin America. Pitahaya Swimsuits Spring/Summer 2011 showed its collection styled with jewelry designs by Fernando Rodriguez Naranjo during the Cancun Moda Nextel 2010 Fashion Show at Le Blanc Spa Resort on November 20, 2010, in Cancun, Mexico.  Photographed by V. Chavez (WireImage).