Ash Gupta Studio 838 November 2009 Recap

For Ash Gupta and Studio 838, November was a month full of international flair.  Ash continued his Venetian mask project with models Heather Burton and Jeri, the new face of Bebe Fragrance.  Couture designer Maggie Barry created clothing out of fabric printed with Ash’s photographic images.  These pieces were debuted in a live photo-shoot installation as part of the LA Fashion Walk. Ash also completed the artistic, art-themed editorial for London-based “The Collective.”  Ash and the studio shot a branding-images campaign for the Bollywood Step Dance Troupe.  Rising star, actor Collin Blake was captured atop a Harley, America’s most-loved bike.  Broadcast company RTL came to LA to film Ash in action for a German reality show.  Finally, the month ended with several big production shoots, featuring Bollywood superstar Preity Zinta.

See the November 2009 recap image gallery.

Face of the Month: Interview with Ash Gupta

What was your inspiration for starting “Face of the Month”?

After 25-30 years in the industry, after seeing so many faces, one would think that they would blur; but instead of blurring together, there began to be standout faces, faces that stood-out, not because of their bone structure or eye color, but rather because of what lay inside and behind the faces:  the empathy and intelligence, the education and values.  This is just a humble effort of a fashion photographer to help bring recognition to the extraordinary, but sometimes overlooked qualities of beauty that make up a face behind the painted eyes and dusted cheeks.

Is the FOM only a female, or do you also choose men?

I primarily work with women and find my work tends to weigh towards feminine subjects.  Naturally, I see beauty most obvious in women, though male subjects often fall into the fashion equation.

I notice since we started FOM on Agenda, each month the person chosen is from either an exotic place or has a very interesting background.  What is your selection process that makes somebody a good candidate for FOM?

I work in an industry peopled by a very diverse crowd, in addition to Los Angeles, the city we’re based out of, being a rich cultural mecca.  Modeling as a profession also brings together a huge collective of nationalities and ethnicities, as well. So far the “Face of the Month” choices have ranged from an Israeli, an Indian-heritaged girl born in New Zealand, and a Muscovite.  Their skills also vary and have spanned from combat sniper/bio-geneticist to hula hooping psychologist.  But they all stand out in an extraordinary fashion.

I love the editorials you do on each person.  What is the inspiration for those?  Tell us a little about your shooting and creative processes.

One’s stories always begin based on what they have read, seen, and imagined when incidents are pieced together, one after another—they form a story.  This isalso how cliches are born; after a certain age of experience, one begins to break these cliches, whether they involve technique or creative temperance.

Do you have to be a model to be considered?  What in your opinion makes a good model?

The selection process usually involves subjects crossing my path, whether through a commercial/editorial or artistic venture.  These faces are primarily made up of fashion models, though a model is merely the most refined example of what one is trying to illustrate.  There are many types of models, and though we traditionally work with agency-represented girls that are professionally pursuing an active career that brings them in front of my camera, we do welcome submissions for “Face of the Month.”

December 2009 Face of the Month – Pratima Anae

December Face of the Month, Pratima Anae: Interviewed by Studio 838

Hey, Pratima.  What is your birth city?

Manhattan, Kansas.

Oh . . . when did you get outta Dodge?

Ha ha, when I was six months old.

Ah, O.K. Then, where did you go?

I went to Indiana, a little Amish town named Shipshewana .

So, you’re Amish?

Well, my parents are Mennonite.

Mennonite?  That’s funny because you look, well, more East Asian Indian than “Indianaian.”

I grew up in a family that held the belief that religion is a personal relation of a cultural expression, and wanted to embrace the community that embraced them.   When we lived in Shipshewana (Indiana), we went to a Mennonite church; and in India, we went to temple.

That sounds like a beautiful perspective to have. Have you spent a lot of time in India?

We would summer in Hyderabad. I loved it. I wanted my parents to leave me there.  It was full of things like suitcases with scorpion surprises.  And the city was colored the shades of sunset.

But you didn’t stay in Indiana?

No. I felt like moving to Manhattan. Manhattan, New York, was a bit of my birthright.

Love it.  What was your first Manhattan address?

307 E. 91st Street.

What sent you to New York City?

Modeling.

Your first agency?

Ford.

What brought you to Los Angeles?

Acting.  I believe cinema to be the most relevant art form today.

You have side interests as well, right?

Yes.  I like to read–mostly classic literature, biographies, painting, cinema, and law.

You went to law school, right?

Yes.  Lots and lots of reading. I actually finished in New York while I was working as a model.  I remember I had a casting my first year of law and it was a callback casting, and I got the job and it was going to pay for me to live for an entire summer; so I had to take the job, but I had to study for the exam at the shoot. I had this huge law book at the photo shoot–it was an underwear campaign.

The following questions came from the infamous “Marcel Proust” questionnaire:

What is your most marked characteristic?

One that I believe every human possesses . . . the ability to love.

What is your favorite color?

White, because all the colors of light together create white.

What is your favorite flower?

Jasmine, as it reminds me so of India, and its intoxication.

What would you like to be?

Be myself without reservation.

What is your dream of happiness?

Peace of mind.

How would you like to die?

In the midst of a dream of happiness.

See Pratima’s Editorial.

Ash Gupta Studio 838 October 2009 Recap

In October, Studio 838 covered Downtown LA Fashion Week. Studio 838 photographers Alex Barakat, Thomas Connors, and Gilbert Mojarro shot runway, red carpet, and backstage. They captured the glamour and excitement of the MOCA Geffen shows and the debut of the Cao Cosmetics line. Ash Gupta attended the finale night, reuniting with friends Apollonia Kotero, Max Ryan, and Sandra Vidal.

Early in the month, Ash and the studio shot the experimental editorial,”One of Us,” at the Custom Hotel (featured in the current issue). Miss Latvia and Christina Djadenko were photographed as well and will be featured in a European publication.

Ksenia Sukhinova, the reigning Miss World, returned to Los Angeles and walked in the Valentino show. She took time out to shoot again with Ash Gupta, who is the first photographer who photographed her within the United States. Another Eastern face, Monika Jakisic, was shot for Croatian Maxim.

Ash rounded off the month by shooting a 16-page fashion editorial for British magazine The Collective, featuring 12 looks with a “fine art” spin on fashion. Themonth concluded with a shoot of hot, young Hollywood face, Collin Blake, for IQ Magazine.

See the Image Gallery