Ash Gupta – A Skilled Photographer with Multiple Disciplines

Ash Gupta – A Skilled Photographer with Multiple Disciplines

“A fashion photographer must be good in multiple photography disciplines. You need to be a portrait photographer as well as be able to create images for the advertising market.” —Ash Gupta—

From offering tips like“Determine whether you’re shooting a personality or shooting fashion,”to knowing when to use proper metering to aid tonality of an image, Ash Gupta is indeed a skilled practitioner when it comes to photography. Gupta has shot several celebrities, countless fashion editorials, and magazine covers. Lately you can see his work with some of the biggest icons in the music industry, but with each shoot, whether a celebrity or just a person wanting a beautiful portrait, Gupta always treats each subject with special attention and care.

Ash Gupta’s work is gallery-worthy and was just recently celebrated April 22, 2009 at an event put on by Signature LA Direct Magazinewith several celebrities in attendance (BailLing, Max Ryan, Michael Hirshensen). The appreciation of his photography grows with each published shoot, and celebrities and art-lovers alike are becoming fans exponentially!

“Rules are meant to be broken, but before you break the rules, you must first know what they are.”

Ash Gupta continues to shoot beautiful pictures and his work is critically acclaimed. He is often compared to Helmut Newton with his attention to environment, story, and most importantly “angst”—often giving him the edge over other fashion photographers. However, inspite of his growing international appeal, Gupta continues to mentor up-and-coming photographers with his innovative Studio 838—helping them to avoid common pitfalls and offering tools to expedite the success of their careers.

“To be a successful fashion photographer you must also have a love of fine design clothes – without it you will never achieve the heights that bring success.”

In celebration of spring 2009, Agenda Magazine‘s Ash Gupta presents “The Complete Spring Look.”

See the editorial.

By Kaylene Peoples

Ash Gupta Studio 838 – July 2009

Ash Gupta Studio 838 – July 2009

Ash Gupta and Studio 838 have been busy creative bees since the Spring 2009 issue of Agenda Magazine. With a jam packed schedule of photo shoots and magazine features, we’re having a hard time keeping up with it all. However, Ash can certainly organize it all with his entourage of photographers, photo editors, and assistants. Lately studio 838 has photographed Anya Monzikova (Get Out! and Deal or No Deal); Miss World (Ksenia Shukhinova); and a slew of breathtaking editorials, not to mention our own editor’s cover shot.

In this issue, “Celebrating 5 Years of Agenda Magazine,” Ash introduces the face of the month in addition to studio 838’s issue-based glowingfashion editorials—the purpose to spotlight aspiring models. This issue features Sarah Svetlana Levis, photographed by Jeff Linett for studio 838.

You can follow Ash Gupta and Studio 838 onwww.twitter.com/studio838 and www.twitter.com/agendamag.

See the editorial.

Ash Gupta Studio 838 November 2009 Recap

For Ash Gupta and Studio 838, November was a month full of international flair.  Ash continued his Venetian mask project with models Heather Burton and Jeri, the new face of Bebe Fragrance.  Couture designer Maggie Barry created clothing out of fabric printed with Ash’s photographic images.  These pieces were debuted in a live photo-shoot installation as part of the LA Fashion Walk. Ash also completed the artistic, art-themed editorial for London-based “The Collective.”  Ash and the studio shot a branding-images campaign for the Bollywood Step Dance Troupe.  Rising star, actor Collin Blake was captured atop a Harley, America’s most-loved bike.  Broadcast company RTL came to LA to film Ash in action for a German reality show.  Finally, the month ended with several big production shoots, featuring Bollywood superstar Preity Zinta.

See the November 2009 recap image gallery.

Face of the Month: Interview with Ash Gupta

What was your inspiration for starting “Face of the Month”?

After 25-30 years in the industry, after seeing so many faces, one would think that they would blur; but instead of blurring together, there began to be standout faces, faces that stood-out, not because of their bone structure or eye color, but rather because of what lay inside and behind the faces:  the empathy and intelligence, the education and values.  This is just a humble effort of a fashion photographer to help bring recognition to the extraordinary, but sometimes overlooked qualities of beauty that make up a face behind the painted eyes and dusted cheeks.

Is the FOM only a female, or do you also choose men?

I primarily work with women and find my work tends to weigh towards feminine subjects.  Naturally, I see beauty most obvious in women, though male subjects often fall into the fashion equation.

I notice since we started FOM on Agenda, each month the person chosen is from either an exotic place or has a very interesting background.  What is your selection process that makes somebody a good candidate for FOM?

I work in an industry peopled by a very diverse crowd, in addition to Los Angeles, the city we’re based out of, being a rich cultural mecca.  Modeling as a profession also brings together a huge collective of nationalities and ethnicities, as well. So far the “Face of the Month” choices have ranged from an Israeli, an Indian-heritaged girl born in New Zealand, and a Muscovite.  Their skills also vary and have spanned from combat sniper/bio-geneticist to hula hooping psychologist.  But they all stand out in an extraordinary fashion.

I love the editorials you do on each person.  What is the inspiration for those?  Tell us a little about your shooting and creative processes.

One’s stories always begin based on what they have read, seen, and imagined when incidents are pieced together, one after another—they form a story.  This isalso how cliches are born; after a certain age of experience, one begins to break these cliches, whether they involve technique or creative temperance.

Do you have to be a model to be considered?  What in your opinion makes a good model?

The selection process usually involves subjects crossing my path, whether through a commercial/editorial or artistic venture.  These faces are primarily made up of fashion models, though a model is merely the most refined example of what one is trying to illustrate.  There are many types of models, and though we traditionally work with agency-represented girls that are professionally pursuing an active career that brings them in front of my camera, we do welcome submissions for “Face of the Month.”

December 2009 Face of the Month – Pratima Anae

December Face of the Month, Pratima Anae: Interviewed by Studio 838

Hey, Pratima.  What is your birth city?

Manhattan, Kansas.

Oh . . . when did you get outta Dodge?

Ha ha, when I was six months old.

Ah, O.K. Then, where did you go?

I went to Indiana, a little Amish town named Shipshewana .

So, you’re Amish?

Well, my parents are Mennonite.

Mennonite?  That’s funny because you look, well, more East Asian Indian than “Indianaian.”

I grew up in a family that held the belief that religion is a personal relation of a cultural expression, and wanted to embrace the community that embraced them.   When we lived in Shipshewana (Indiana), we went to a Mennonite church; and in India, we went to temple.

That sounds like a beautiful perspective to have. Have you spent a lot of time in India?

We would summer in Hyderabad. I loved it. I wanted my parents to leave me there.  It was full of things like suitcases with scorpion surprises.  And the city was colored the shades of sunset.

But you didn’t stay in Indiana?

No. I felt like moving to Manhattan. Manhattan, New York, was a bit of my birthright.

Love it.  What was your first Manhattan address?

307 E. 91st Street.

What sent you to New York City?

Modeling.

Your first agency?

Ford.

What brought you to Los Angeles?

Acting.  I believe cinema to be the most relevant art form today.

You have side interests as well, right?

Yes.  I like to read–mostly classic literature, biographies, painting, cinema, and law.

You went to law school, right?

Yes.  Lots and lots of reading. I actually finished in New York while I was working as a model.  I remember I had a casting my first year of law and it was a callback casting, and I got the job and it was going to pay for me to live for an entire summer; so I had to take the job, but I had to study for the exam at the shoot. I had this huge law book at the photo shoot–it was an underwear campaign.

The following questions came from the infamous “Marcel Proust” questionnaire:

What is your most marked characteristic?

One that I believe every human possesses . . . the ability to love.

What is your favorite color?

White, because all the colors of light together create white.

What is your favorite flower?

Jasmine, as it reminds me so of India, and its intoxication.

What would you like to be?

Be myself without reservation.

What is your dream of happiness?

Peace of mind.

How would you like to die?

In the midst of a dream of happiness.

See Pratima’s Editorial.

November 2009 Face of the Month – Niki Dean

Face of the month Niki Dean, Photographed by Ash Gupta Studio 838Niki Dean, you wore cutoffs last summer, and we drove the jeep down to the lake with a guitar. It was perfect! I understand you lived in Canada?

Yes, I grew up in Canada, but spent my early childhood in Grenoble, France, a beautiful city at the foothills of the French Alps. It’s known as the Capital of the Alps.

French was my first language until we moved to Canada. I was just turning ten. But I feel like I have since become a citizen of the world.

Tell me about when and where you born?

I was born September 18 th . I’m a Virgo. I was a child of the 90s. I went to school in Ottawa and was the only non blond-hair-blue-eyed kid in my school. Ottawa was considered to be multicultural, and I had this awful mushroom haircut . . . this bowl haircut, which is only cute now in retrospect.

But you got out of Ottawa . . .

After a year, I moved to Toronto, and that’s where I really began to grow up in Canada. Although I started traveling the world modeling when I was16 and found myself going all over Asia, Europe, and South Africa.

So finding yourself . . .

I grew up as a bit of an outsider, living for 90s rock music. I started painting, sculpting, acting, and just being creative. I realized I was the freest when I was being creative. I was always fond of people and all aspects of them, hence why I love acting, and I always seem to be painting human figures, particularly women.

What is your idea of earthly happiness?

Inner turbulence.

What do you want to be?

Creative.

What qualities do you most like in a man?

Passion and integrity.

What is your favorite drug?

B-12.

What in your mind would be the greatest misfortune?

To never have loved or been loved.

Who are your favorite painters?

[I like] Amedeo Modigliani, Andre Berton, Edvard Munch, and Claude Monet.

What do you most dislike?

Stupidity.

What is your present state of mind?

Free.

Motto?

. . . In Latin I think it’s, “Expectare nihilum,

. . . In Latin I think it’s, timere nullum, sum liber”
or
“Expect nothing, fear no one, be free.”

By Studio 838 Ash Gupta

See the editorial.