Sitting poolside, attendants—including fashion designer Jazmin Whitley, Law & Order’s Anthony Anderson, E! News personality Ashlan Gorse, and Project Runway contestants Althea Harper and Mila Hermanovski—were able to sneak peeks of notable fashion designers’ newest collections. Participating designers included Brigid Catiis, Eduardo Lucero, Elmer Ave, Endovanera, Erik Hart, Freddie Rojas, Geren Ford, Wren, Grey Ant, Jared Gold, Jeffrey Sebelia, Katy Rodriguez, Kit Scarbo, Louis Verdad, Orthodox, Rami Kashou and Society for Rational Dress.

The new, exclusive P Boutique on Sunset Boulevard proves that fashion is certainly not just for women. Situated in a 1920s historic building that gives off the Soho vibe many LA natives may desire, P Boutique caters to men and women who thrive on quality, couture, and creative fashion.

Douglas Hannant Ready-to-Wear Fall 2010 Exclusive “Behind the Scenes,” Photographed by Arun Nevader.

View The Story of Us by Ash Gupta Studio 838 Media Group.

When airlines first began regularly flying in trans-Atlantic in the 1940s, passengers considered flying a glamorous event, dressing in their most elegant, classy clothing to celebrate the experience.

View the Exclusive Badgley Mischka “Backstage” and “First Looks” of the Fall 2010 Ready-to-Wear collection, photographed by Arun Nevader at Bryant Park, New York.