Once considered the primary property of the underground subculture, the Craft is swiftly making its way into the mainstream marketplace. As millions of people continue the endless quest for wellness and inner peace, a new guard has taken up the standard to answer the call.

SOJI ENERGY brings the idea of ‘charged’ water to your fingertips by including the charging crystal inside the water bottle. The company offers a selection of crystals, each with specific properties to help you make the most of your water intake. From Citrine (weight loss) to Amethyst (cell regeneration)… there’s no shortage to what you might be able to do with each sip. Our favorite remains Obsidian (transformation), which is designed to repel negative energy, help you break toxic habits and reveal your highest best self.

RITUEL DE FILLE The Sisters behind this brand conjure all manners of magic with the best that Mother Nature has to offer. They use herbs, flowers, oils and naturally derived pigments to create a range that includes lipsticks, multi-use creams and eye pigments. Their newest addition a compact foundation/concealer that makes your skin look natural and flawless in any light. Our favorites include the Enchanted Lip Sheer in Bloodroot, and the Ethereal Veil Conceal & Cover in Ananke.

REBELS & OUTLAWS This collaboration of makeup artists, hair stylists and nail technicians have branched out to offer tangible product for professionals and consumers alike. Among them: a selection of candles with specific herbs, crystals and intentions for each blend. The website offers suggestions for use, from invoking loving thoughts for self and others (Love, Love, Love), to remembering ancestors (Memento Mori), to cleansing your environment (White Light, White Heat) for work in a creative space. Our favorite has to be Back to Black, a transformative collection of Black Tourmaline (negativity repellent) and Snowflake Obsidian (calming and soothing) to help you get rid of bad habits (even if those habits are people) and rise anew.