AMOREPACIFIC and The K-Beauty Phenomenon

AMOREPACIFIC and The K-Beauty Phenomenon

The multi-billion dollar Beauty Industry has been on steady shift from traditional Western ideals to the exotic East; companies that once hailed the benefits of ingredients from Switzerland or France have now turned their sights to China, Japan and most notably, South Korea. The quest to capture youth and vitality […]

How to get Glass Skin: Skincare

How to get Glass Skin: Skincare

Glass Skin is one of the most sought-after skin goals in South Korea, and it has carried over to western shores on the K-Beauty wave. Glass skin is bright, smooth, nearly reflective and translucent (like glass), and blemish-free. Many a beauty seeker will spend untold amounts of money in search […]

Glow Getters

Glow Getters

The flawless Summer Glow is the goal of many a beauty seeker. Thousands of blog posts and Youtube videos have been dedicated to just this subject: the perfect I-woke-up-like-this makeup that looks like you are literally lit from within. Two makeup artists stand head and shoulders above their counterparts with […]

Brand Hits at Beautycon

Brand Hits at Beautycon

One of the perks to any convention is the opportunity to test and buy products that you otherwise might not know about. This year’s Beautycon was no exception. Beyond popular brands and companies simply boosting their profile, there are viable hidden gems that help you make the most of the […]

BeautyCon LA 2018

BeautyCon LA 2018

Beautycon has come a long way. Once a glorified ‘meetup’ for Youtube and Insta-celebrities, the event has taken on a new multi-million dollar persona with one lucrative goal in mind: to market to Millenials as quickly and effectively as possible. This year’s sold-out event took place at the LA Convention […]

Natural Selection

Natural Selection

Natural ingredients in skin care is hardly a new phenomenon. Every cosmetics company is in a race to find the next big ingredient, shove it into every conceivable formula, and declare it the latest win in the quest for perfect skin. They pontificate on the rarity of the ingredient, the […]

Summer Lip Service

Summer Lip Service

The sweltering Summer heat makes most of us want to take it all off, including makeup. But if going barefaced isn’t your idea of a good time, there are plenty of hot weather options that can keep you looking polished without packing on layers of makeup. The easiest solution is […]

Blooming Beauty

Blooming Beauty

It’s full steam ahead on the K-Beauty train, and the luxury brand Sulwhasoo continues to lead the charge. The company has enjoyed a steady following for its luxury skin care collection since releasing it in the United States. Cushion foundations followed soon after, along with a small collection of makeup […]

Summer Hair Project

Summer Hair Project

The warm Summer weather has descended in many places, and that means a new opportunity to get your hair in top condition. Blood flow is much more efficient during warm weather months, and increased blood flow means that more nutrients can reach the scalp and promote faster hair growth. Of […]

Magic Hour

Magic Hour

Once considered the primary property of the underground subculture, the Craft is swiftly making its way into the mainstream marketplace. As millions of people continue the endless quest for wellness and inner peace, a new guard has taken up the standard to answer the call. SOJI ENERGY brings the idea […]