Author: Shahada Karim

In Living Color

In Living Color

This is the time of year to get a little fancy, and hair color is certainly no exception. These days hair color ranges from the most subtle to every color in the rainbow, and there’s a little something for everyone. Goldwell is blazing a colorful trail this season, with all […]

Molton Brown & The Fine Art of Fragrance

Molton Brown & The Fine Art of Fragrance

Fragrance, like art, can have more than just an immediate effect on a primary sense. The best blends conjure memories or overall feelings of wellness. Molton Brown has been committed to making the most of fragrance for decades, and its latest offering of Jasmine & Sun Rose champions that commitment […]

Fall into Autumn Beauty

Fall into Autumn Beauty

It’s that time of year, when major beauty brands roll out their latest additions for the Autumn Season. Some of the announcements are predictable (oh look, another matte lipstick). But among the pile of gimmicks and colors that look amazing on the shelf (but you’ll never wear in real life), […]

How to get Glass Skin: Makeup

How to get Glass Skin: Makeup

Translucent, poreless, illuminated skin (like glass) might be a trend that started in Korea, but millions of beauty seekers all over the world can certainly relate. Heavily powdered matte skin (which many claim makes you look old and encourages wrinkles) has taken a backseat to a healthy, youthful, effortless glow. […]

AMOREPACIFIC and The K-Beauty Phenomenon

AMOREPACIFIC and The K-Beauty Phenomenon

The multi-billion dollar Beauty Industry has been on steady shift from traditional Western ideals to the exotic East; companies that once hailed the benefits of ingredients from Switzerland or France have now turned their sights to China, Japan and most notably, South Korea. The quest to capture youth and vitality […]

How to get Glass Skin: Skincare

How to get Glass Skin: Skincare

Glass Skin is one of the most sought-after skin goals in South Korea, and it has carried over to western shores on the K-Beauty wave. Glass skin is bright, smooth, nearly reflective and translucent (like glass), and blemish-free. Many a beauty seeker will spend untold amounts of money in search […]

Glow Getters

Glow Getters

The flawless Summer Glow is the goal of many a beauty seeker. Thousands of blog posts and Youtube videos have been dedicated to just this subject: the perfect I-woke-up-like-this makeup that looks like you are literally lit from within. Two makeup artists stand head and shoulders above their counterparts with […]

Brand Hits at Beautycon

Brand Hits at Beautycon

One of the perks to any convention is the opportunity to test and buy products that you otherwise might not know about. This year’s Beautycon was no exception. Beyond popular brands and companies simply boosting their profile, there are viable hidden gems that help you make the most of the […]

BeautyCon LA 2018

BeautyCon LA 2018

Beautycon has come a long way. Once a glorified ‘meetup’ for Youtube and Insta-celebrities, the event has taken on a new multi-million dollar persona with one lucrative goal in mind: to market to Millenials as quickly and effectively as possible. This year’s sold-out event took place at the LA Convention […]

Natural Selection

Natural Selection

Natural ingredients in skin care is hardly a new phenomenon. Every cosmetics company is in a race to find the next big ingredient, shove it into every conceivable formula, and declare it the latest win in the quest for perfect skin. They pontificate on the rarity of the ingredient, the […]