Author: Shahada Karim

Summer Lip Service

Summer Lip Service

The sweltering Summer heat makes most of us want to take it all off, including makeup. But if going barefaced isn’t your idea of a good time, there are plenty of hot weather options that can keep you looking polished without packing on layers of makeup. The easiest solution is […]

Blooming Beauty

Blooming Beauty

It’s full steam ahead on the K-Beauty train, and the luxury brand Sulwhasoo continues to lead the charge. The company has enjoyed a steady following for its luxury skin care collection since releasing it in the United States. Cushion foundations followed soon after, along with a small collection of makeup […]

Summer Hair Project

Summer Hair Project

The warm Summer weather has descended in many places, and that means a new opportunity to get your hair in top condition. Blood flow is much more efficient during warm weather months, and increased blood flow means that more nutrients can reach the scalp and promote faster hair growth. Of […]

Magic Hour

Magic Hour

Once considered the primary property of the underground subculture, the Craft is swiftly making its way into the mainstream marketplace. As millions of people continue the endless quest for wellness and inner peace, a new guard has taken up the standard to answer the call. SOJI ENERGY brings the idea […]

Hello Summer Skin!

Hello Summer Skin!

It’s about that time… to shed all manner of clothing and makeup and dive into the deep waters of Summer. If you’ve been less than kind to your skin to date, there’s still time. Barring a massive makeover that requires the help of a professional, there are solid choices to […]

Let There Be Light

Let There Be Light

The quest for perfect skin leads many a beauty junkie to seek all manner of treatments, from deep chemical peels to magic formulas that promise to give that ‘maybe we’re born with it’ glow in a single swipe. And with beauty companies from every corner of the globe promising life-changing […]

Independent Beauty

Independent Beauty

The Beauty Industry is packed to the brim with every conceivable miracle broth, super secret ingredient, unparalleled formula and one-pump-cures-all product you can imagine. But that doesn’t stop thousands of entrepreneurs from going back to the drawing board to try and do it even better. The Indie Beauty Expo gives […]

Haute Hijabi

Haute Hijabi

History proves that the waves of change, from traditional standards and beliefs to modern ones, are first manifest in art and expression. None is more true than in the beauty industry, where imagery challenges long held beliefs about skin tones and hair textures. Beauty caught on with people of color […]

Great Skin: One Sheet at a Time

Great Skin: One Sheet at a Time

Sheet masks have gone from being novelty to a beauty staple in millions of households. What was once considered a special beauty treat is now part of the regimens of skin care enthusiasts around the world. Popularized in K-Beauty, sheet masks work by infusing the skin with a potent serum, […]

Point… Click… Beauty!

Point… Click… Beauty!

Cue the chorus for ‘It’s a Small World’… These days the world of beauty can easily be condensed to the size of your smart phone or computer monitor. An increasing number of companies have caught on, and gotten down to the business of curating the best beauty products from around […]